7 Easy Ways to Choose Website Colors that Work for Your brand. company. |
Websites are first impressions
Unless you have a very distinct brand, those first impressions will be fairly standard. So while it might seem like a small detail, your website colors are an important part of establishing a brand that stands out.
A good website color scheme can help visitors understand the tone and feel of your site immediately. It’s also something that is easy to overlook because of its subtlety, but can make or break your site—especially if you have visitors who are not yet familiar with your brand and its visual identity.
Color theory is an expansive topic that has inspired many great minds over the years, so we won’t even try to tackle it in this article. Instead, we’ll focus on choosing colors that work for your brand and exploring some very practical tips on how to do so effectively.
Role of Search Engines
Keep it simple
Color is frequently underestimated in the business of optimizing websites for greater returns on investments. Website sales can be powerfully affected by simply changing its colors. For example, ever come across a website that uses some eye-catching combination of print and background colors? If you ever want to experience an eye-twisting headache, try reading yellow print on a blue background. The reason you see black type on a white background so much is because it is the best color combination for reading, both on and offline.
Colors: The gateway of emotions
It is essential to bear in mind that various colors arouse distinct emotions, are affiliated with explicit concepts and communicate dissimilar messages in different societies when you are designing or renovating a website. To illustrate, green is often linked with freshness or money.
Each color has both positive and negative associations that may differ from person to person, but there are overall themes for each color. For example, white is often seen as pure or good, while purple can carry connotations of royalty or sophistication.
A good website agency will be able to help you pick a color scheme that is both visually appealing and functionally sound.
What does each color signify?
Red:
Positive: Sense of power, strength, action, passion, sexuality
Negative: Anger, forcefulness, impulsiveness, impatience, intimidation, conquest, violence and revenge
Yellow:
Positive: Caution, brightness, intelligence, joy, organization, Spring time
Negative: Criticism, laziness, or cynicism
Blue:
Positive: Tranquility, love, acceptance, patience, understanding, cooperation, comfort, loyalty and security
Negative: Fear, coldness, passivity and depression
Orange:
Positive: Steadfastness, courage, confidence, friendliness, and cheerfulness, warmth, excitement and energy
Ignorance: Ignorance, inferiority, sluggishness and superiority
Purple:
Positive: Royalty, sophistication, religion
Negative: Bruised or foreboding
Green:
Positive: Money, health, food, nature, hope, growth, freshness, soothing, sharing, and responsiveness
Negative: Envy, greed, constriction, guilt, jealousy and disorder
Black:
Positive: Dramatic, classy, committed, serious
Negative: Evil, death, ignorance, coldness
White:
Positive: Pure, fresh, easy, cleanliness or goodness
Negative: Blind, winter, cold, distant
Color and it's key role in design and marketing
A key goal of marketing is to elicit an emotional response in their audience. Research has shown that when people have an emotional reaction to something, they are more likely to buy from that company. Therefore, many companies carefully choose the colors of their websites and online media to create a specific emotional reaction that will boost sales. So when you are choosing colors for your own marketing materials, be sure to pick ones that will elicit the right emotional response from your audience.
Your Web Designs done safely.
It is important to Use “Web Safe” colors for your website because they have a higher chance of looking the exact same regardless of the user’s computer, monitor or settings.
Your color choice is very important when designing a website. Be sure to try different colors, shades, and combinations before making a final decision. Every color comes with a set of pre-defined societal meanings and emotions, so choose carefully.
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